Ratings and reviews are increasingly becoming an important aspect of digital marketing.Today, people have a tendency to cross check products and services before consumption. People confirm the value of services and products by going through testimonials of other users. Most people are familiar with Google reviews, though there are several other reviews. Clients regard highly the opinions of other clients concerning a business. Whatever the company says about itself and its products or services is considered marketing that can only be confirmed by an outsider’s testimonial. What customers have to say about a company informs the actions of its potential customers. It would thus be important for businesses to find a way of having their satisfied customers share their experiences on their websites. Good ratings and reviews would sell the company well to potential customers.
Negative reviews can be controlled by most plug-ins which allows one to approve the reviews that show up on the website. This is however, not possible when using reviews from Google and Yelp but Google reviews can be displayed through other means other than websites such as yelp and Amazon. Bad reviews are not always harmful,when addressed appropriately they can actually be used to improve the business. A strategic response to a negative review on a business’s website can also help balance out the impact. It is important to acknowledge clients who give positive feedback.
The Millennials and today’s generation people have a short concentration span and will only skim over a website in search of relevant information. Reviews are important because they capture the attention of readers and may drive them to reading an entire post. Good reviews from big brands can increase the credibility of a company to potential customers. Some small enterprises like Go-Forth Pest Control in Wilmington,NCare already making sales with this trick.
Using Google reviews is cheap because it can be used without purchase of plug-ins, unless one wishes so. Purchasing plug-ins may actually be unnecessary when using some applications. Google places reviews is one of such plug-in offered through Google. It can feature up to three reviews at one time. The review panel can be customized by changing some configurations and design options.
Another common site for reviews is Yelp.Yelp is designed to only feature real customer’s reviews thus making it credible. WordPress offers Yelp widget pro that makes it possible for websites to make use of Yelp reviews. Facebook is also a social review site whose contents can be embedded to a website.
Types of reviews are not limited to the three covered here. Reviews from the three are shared to a website through use of plug-ins and their review panels are highly customizable.